founder's mentality

The first step of any meaningful pursuit is to severely underestimate its difficulty.

I look at product as an act of, how does this get communicated through the distribution channel we need to use. Said another way: if this product doesn't make a pretty compelling social ad -> we ain't doing it.

As a new founder, it’s tempting and often discouraging to compare your inside to another’s outside. Every other founder and company looks so well put together, whereas you are of course all too aware of your shortcomings and insecurities.

Because of how much we deify the great entrepreneurs of our time, we end up inevitably comparing our new company

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Lesson #1: Great Products Expand Markets Taylor Swift moved to Nashville at 13 and went door-to-door to record labels. They all turned her down. Labels saw country music on the decline with young listeners, and didn't see a market for a teen country artist.