founder's mentality

The trouble with exponential growth is that the curve feels flat in the beginning. It isn't; it's still a wonderful exponential curve. But we can't grasp that intuitively, so we underrate exponential growth in its early stages.

Advertising adds value to a product by changing our perception of it. An example I love that is not mentioned in the book: for years, few people bought “death insurance.” Then some genius changed the name to life insurance and grew the industry by many billions of dollars. After all, life insurance sounds so much better than death insurance.

Jerry Seinfeld started performing stand-up comedy in 1976. Since then and to this day, every day he sits with a yellow legal pad and writes jokes. Given that he’s been honing his craft for 47 years, he was asked, “How do you know a joke is going to work on stage?” Seinfeld said, "You don’t." “You just trust yourself?” the interviewer asked. “No you... See more

The good stuff is always lonely in the beginning. Nothing mean­ingful will get made if its potential makers all wimp out too soon, because they get scared by the sparse crowd, the empty room.

“We will only work with the best people, and will not hesitate to reach out to them.”

Doubt kills more dreams than failure ever will.