founder's mentality
insights, articles, musings and resources to help founders and builders cultivate a healthy mindset and get unstuck
sari and
founder's mentality
Advertising adds value to a product by changing our perception of it. An example I love that is not mentioned in the book: for years, few people bought “death insurance.” Then some genius changed the name to life insurance and grew the industry by many billions of dollars. After all, life insurance sounds so much better than death insurance.
Sari Azout • Check your Pulse #14
Insights from Brian Chesky (founder of Airbnb) podcast with Lenny Rachitsky:
A lot of companies don't do product marketing, they do brand marketing, which are ads about the app, or they do performance marketing, but they're never really educating people about new things they're making and shipping. And because no one's marketing new things that are
I look at product as an act of, how does this get communicated through the distribution channel we need to use. Said another way: if this product doesn't make a pretty compelling social ad -> we ain't doing it.
Reggie James • Distribution Determined Design
Ppl usually don’t know what they want until someone shows them or until theI encounter it in the world for the very first time. That's why the greatest role of an entrepreneur is shaper of desires. 💯
great response from the founder of Midjourney
Did Steve jobs ever say, "Hey, I want to make a $100 million company?" That was never in discussion. He said, "I want to make insanely great products. Then I want to get really good at marketing because I want everybody in the world to have an Apple device, and the way to do that is to get really good at marketing."