I look at product as an act of, how does this get communicated through the distribution channel we need to use. Said another way: if this product doesn't make a pretty compelling social ad -> we ain't doing it.
My notes from Hackers & Painters by Paul Graham:
The way to create something beautiful is often to make subtle tweaks to something that already exists, or to combine existing ideas in a slightly new way.
There are only two things you have to know about business: build something users... See more