founder's mentality

So but how do we build software that can be anything without falling into the Zombocom trap? I believe that Bezos interview shows us exactly how.

1. You start from a systems-level insight ( the internet is growing rapidly )


2. Then work backwards to a first best customer who has a burning need ( can’t find book ) that is related to your superpower (

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When you’re focused on something few others are thinking about, you find yourself constantly making the case to yourself and others that your vision is worth pursuing and worthy of other people’s attention. This ongoing need to justify your work creates a significant emotional overhead.

The most transformative companies rarely emerge from someone else's problem statement. They come from founders who see opportunities that others miss, often in areas that lack established categories.

Facebook didn't fulfill a request for "improved college social networking." It emerged from Mark Zuckerberg's specific intuition about how Harvard... See more

“The size of your dreams must always exceed your current capacity to achieve them. If your dreams do not scare you, they are not big enough.”

― Ellen Johnson Sirleaf

Our tagline is Founders are artists, not assets. If I had to summarize my core belief, it’s that the best founders, especially in the early days, look more like artists creating a fundamentally new, creative project. They don’t resemble business executives chasing an arbitrage opportunity.

Parenting is the best part of my life. What I have re-learned from it is that real joy is in the small moments. The first time she said “mama” was a spectacular moment, but it is in delighting in her coy smile as I change her diaper that I find beauty. You have to love the process of your labor, not the outcome of it. That has been true in making... See more