founder's mentality
insights, articles, musings and resources to help founders and builders cultivate a healthy mindset and get unstuck
sari and
founder's mentality
Advertising adds value to a product by changing our perception of it. An example I love that is not mentioned in the book: for years, few people bought “death insurance.” Then some genius changed the name to life insurance and grew the industry by many billions of dollars. After all, life insurance sounds so much better than death insurance.
Sari Azout • Check your Pulse #14
Brave thing I heard in a board meeting this week: “I don’t know if we have a good answer to that, yet.”
Admitting you *don’t know* the answer is hugely productive. We’re trying to find, together, the important things we don’t know the answers to
Striking how rarely it is said
sarah guo // convictiontwitter.com
