founder's mentality

Advertising adds value to a product by changing our perception of it. An example I love that is not mentioned in the book: for years, few people bought “death insurance.” Then some genius changed the name to life insurance and grew the industry by many billions of dollars. After all, life insurance sounds so much better than death insurance.

Figure out what you need—not just what the business needs

In an interview with Walter Isaacson, Steve Jobs claimed that his greatest product was Apple the organization. I [Walter Isaacson] once asked Steve Jobs, you know, what product are you proudest of? And I thought he might say the iPod or the iPhone or the iPad, whatever, the Mac. He said, “You know, making a product is hard but making a team that... See more

Jerry Seinfeld started performing stand-up comedy in 1976. Since then and to this day, every day he sits with a yellow legal pad and writes jokes. Given that he’s been honing his craft for 47 years, he was asked, “How do you know a joke is going to work on stage?” Seinfeld said, "You don’t." “You just trust yourself?” the interviewer asked. “No you... See more

Why so many people with a startup idea never ship https://t.co/lBtmsM2xlj