I look at product as an act of, how does this get communicated through the distribution channel we need to use. Said another way: if this product doesn't make a pretty compelling social ad -> we ain't doing it.
Work on startup ideas that require you to be the way you already are. Then what would in ordinary life be a mere idiosyncrasy can become a unique advantage.
Cultivate what Adam terms a “challenge network,” a cohort of people you can rely on to give you unvarnished feedback
If you want to reach your full potential, you’ll need to have your logic torn apart to discover holes, allowing you to improve your reasoning, so you make better decisions