For Susan Mossman Taylor Forever Ago

You’ve created a stellar email newsletter, but few subscribe. You’ve launched an intriguing podcast, but listeners are nonexistent. You’ve published an exceptional blog post, a compelling research report, a remarkable webinar, a top-notch video, a stunning visual… but the audience just isn’t showing up.

People read nonfiction to learn and to feel. My framework for ensuring a blog post accomplishes both is to start with a first draft that focuses on "novel" ideas.

A novel idea is one that's not just new to the reader, but also significant and not easily intuited. Think of it as new and worthwhile . I've identified five categories:

• Counter-intuitive —

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The metrics don’t excite me. I don’t want ‘followers’ — which I often associate with ‘lurkers’. I much prefer readers, connections and engaged subscribers to my work. I know people with 1 million+ Instagram followers and I believe them when they tell me it doesn’t feel as good as you’d think. It’s a very shallow interaction, it doesn’t do much for... See more

One way to dramatically improve the lives of people with disabilities is by understanding time in a way that considers how people with disabilities experience barriers — something known as “crip time.”

Engagement over time