For Susan Mossman Taylor Forever Ago

One of the greatest gifts we have for each other, for our children and spouses, for our teammates, is the positive feedback loop we can put someone into purely by believing in them, by seeing their genius and their dysfunction clearly and then helping them construct conditions for the former to flourish.

People read nonfiction to learn and to feel. My framework for ensuring a blog post accomplishes both is to start with a first draft that focuses on "novel" ideas.

A novel idea is one that's not just new to the reader, but also significant and not easily intuited. Think of it as new and worthwhile . I've identified five categories:

• Counter-intuitive —

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You’ve created a stellar email newsletter, but few subscribe. You’ve launched an intriguing podcast, but listeners are nonexistent. You’ve published an exceptional blog post, a compelling research report, a remarkable webinar, a top-notch video, a stunning visual… but the audience just isn’t showing up.

The metrics don’t excite me. I don’t want ‘followers’ — which I often associate with ‘lurkers’. I much prefer readers, connections and engaged subscribers to my work. I know people with 1 million+ Instagram followers and I believe them when they tell me it doesn’t feel as good as you’d think. It’s a very shallow interaction, it doesn’t do much for... See more

From my Instagram, what you might see is a series of outfit posts, glimpses of a trip to New York, Seen Library happenings, favorite spots in LA, and brand events and partnerships.

But what you don’t see are the spontaneous hang outs with my cousins, watching my best friend’s baby take his first steps, the weekly walks I take with my 80-year-old... See more