In The World Beyond Your Head, Matthew Crawford called attention “the thing that is most one’s own” because what we pay attention to determines what is real to us, what is “actually present to our consciousness.” Just as we become what we eat, our reality becomes what we pay attention to. And just like our appetite has been hijacked by food... See more
Focus, as Steve Jobs said, is about saying no.
The only dangerous competitors are focused ones.
Ergo there are things that even the most dangerous competitors say no to, and it would be worth thinking explicitly about what those are.