Focus

That, as a startup, you should only do half of what you want to do (only half the options, half the tabs, half the offerings, and half the target audience) to compound your chances of true PMF.

What is impossible, however, is concentrating on two tasks at once. Multitasking forces your brain to switch back and forth very quickly from one task to another.

This wouldn’t be a big deal if the human brain could transition seamlessly from one job to the next, but it can’t. Multitasking forces you to pay a mental price each time you interrupt one... See more

The tendency of people and organizations is to lose focus. So one way to identify outstanding people is by their ability to commit and focus on something for a long period of time.

The only people you should hire are focused ones. The only competitors you should worry about are the focused ones.

Maintaining focus becomes easier because ideas become less interesting. “Experts literally experience a different world within their specialism,” Tom Morgan pointed out . Experts perceive more layers and details, they see patterns and nuances invisible to others. Their experience of the same domain is richer, more interesting, and filled with an... See more

“There’s nothing I revile quite as much as a dilettante,” Seinfeld told GQ , “ I don’t like doing something to a mediocre level.” Escaping mediocrity requires focus. “You have to dedicate yourself to these great things,” he added. “And I don’t believe in being good at a lot of things—or even more than one.”

Jony Ive on what Steve Jobs taught him about the power of focusing: “Focus is not this thing you aspire to…or something you do on Monday. It’s something you do every minute.”