I have a suspicion that most adults (75%+) could pick any skill—excluding sports—and work their way into the top 10% in the world simply by working exclusively on it every day for two years.
But almost nobody displays that degree of focus, so we will never know.
A lot of companies don’t make it because in the process of trying to get many things right, they don’t get anything right.
Why are they in such a hurry?
A great company is a privilege, and it’s a privilege best earned through a singular product, not a collection of products. Entrepreneurs and creatives think about batches of products —creating an... See more
One way to identify your invisible asymptotes is to simply ask your customers. As I noted at the start of this piece, at Amazon we honed in on how shipping fees were a brake on our business by simply asking customers and non-customers.
Here's where the oft-cited quote from Henry Ford is brought up as an... See more
In The World Beyond Your Head, Matthew Crawford called attention “the thing that is most one’s own” because what we pay attention to determines what is real to us, what is “actually present to our consciousness.” Just as we become what we eat, our reality becomes what we pay attention to. And just like our appetite has been hijacked by food... See more
Jony Ive on what Steve Jobs taught him about the power of focusing:
“Focus is not this thing you aspire to…or something you do on Monday. It’s something you do every minute.”