One way to identify your invisible asymptotes is to simply ask your customers. As I noted at the start of this piece, at Amazon we honed in on how shipping fees were a brake on our business by simply asking customers and non-customers.
Here's where the oft-cited quote from Henry Ford is brought up as an... See more
If you look around, you’ll notice the people and organizations moving the fastest are the focused ones. Not only do they focus on a few ideas, but within the scope of those ideas, they are able to focus on the key variables.
Identifying the variables that matter comes with focus. When you commit to living in a problem, you understand things about... See more
Focus, as Steve Jobs said, is about saying no.
The only dangerous competitors are focused ones.
Ergo there are things that even the most dangerous competitors say no to, and it would be worth thinking explicitly about what those are.
Here is the message he ended with: “Study something you love in depth.”
“Here’s the only thing you need to remember from this talk: ‘Study something you love to death’—I mean ‘depth’! [laughter] ‘Study something you love in depth.’ I just gave you an hour, so tonight give me 45 minutes. Spend 45 minutes tonight studying something you love. Watch the... See more