# Focus

Social media firms are] coming for every second of your life...And it's not because anyone is bad, it's not because anybody in this company has evil plans or is trying to do this, they're not even doing it consciously. Their entire model is growth. They’re coming for every second of your life. We used to colonize land. Then they realized [let’s go ... See more

attention is a way of prioritizing and tuning sensory data

we have moved from a culture dominated by entertainment, to one that is dominated by digitally mediated distraction, which in turn generates a culture of addiction, or, as Gioia memorably puts it, Dopamine Culture.

No one benefits from you scrolling on your phone and feeling sad and then going to Starbucks.

The antidote is figuring out what you care about, what you're good at, and what you like doing that can make the world a little bit better.

Then, really do that thing.

You can’t do everything, but there are a few things you can do really well. You have to

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"Productivity is most important for things you don't want to be doing. Most people want to increase productivity so they can spend less time on the task.

But before you worry about being more productive, think about being more selective. Rather than focusing on increasing productivity, it may be worth asking, "What would I be delighted to spend tim... See more

Dopamine is the pleasure and reward neurotransmitter. It is responsible for attention and focusing. It motivates you and stimulates you to engage in life. Its close cousins are the stimulating and energy-giving neurotransmitters epinephrine and norepinephrine. All three are built from the amino acid tyrosine, which in turn comes from the essential

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Dopamine is a molecule in the brain and body that is closely linked to our sense of motivation. It can also enhance our depth of focus and lower our threshold for taking action toward specific goals .