Feeling > Thinking

The startling findings were that people made better choices when not thinking at all, especially in complex consumer settings.

The researchers argued that this is because our unconscious processes are less constrained than conscious processes, which make huge demands on our cognitive system. Unconscious processes, such as intuition, function in ways

Without tapping the deeper bodily level, which is at first always unclear, one would stay stuck with the thoughts and feelings of what the problem appears to be at the beginning.

Just getting in touch with one’s feelings often brings no change, just the same feeling over and over. One must let a larger, wider, unclear felt sense form.