Feel

So, to create something truly alive and nourishing, we must be willing to immerse ourselves in the rich, fertile soil of our own humanity – the depths of our emotions, experiences, and connections to the world around us.

Just as someone with iron deficiency anemia craves ice (“pica”), I crave texture.

Today we’re building boring products because we struggle to go much deeper than “I’m alright”. Going deeper is the difference between experiencing the Sagrada and The Telephone Building.

We reject the shallow conformity of the engineering mindset, the stifling constraints of form following function, the illusion of minimalism, and the monotony of linearity.

In their place, we rediscover artistic principles rooted in tangibility, natural forms, the unicity of objects, and the texture and materiality of the physical world.

We impose... See more

It was then I realised architecture is not about creating structures that are aesthetically pleasing or merely functional: it’s about designing spaces that evoke emotion and resonate with the human spirit. The Farnsworth House may have been a triumph of modernist design, but it lacked the warmth and humanity architecture should embody.