Fandom
From niche to mainstream - everything on fans
Fandom

Nurturing super fans has shared the same basic principles for decades
Music is social, make it so
One real connection is more valuable than one hundred transient ones

An ecosystem of fandom over superfans
This isn’t about superfans, but better monetizing a passive listening audience on DSPs
the act of interacting with chatbots compares to logging in to an anonymous chat room 20 years ago