experiments

Finding this magic isn’t straightforward. It’s a process of trial and error. It involves tinkering with your thoughts, challenging your beliefs, and stepping out of your comfort zones. And just as in scientific experiments, where a different input or environment can affect the outcome, the formula you once discovered may change as your

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You need that reward at the end to pull you forward into doing, and you need to iterate. And iterate does not mean repetition. Iterate is not mechanical. It’s not 10,000 hours, it’s 10,000 iterations. It’s not time spent. It’s learning loops. And what iteration means is you do something and then you stop and you pause and you reflect.

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So here are my new rules:

• Keep it simple, make it fun.


• Start before you're ready.


• Done is better than perfect.


• Run it as a 30- or 90-day experiment. Get feedback. See what works, and what doesn't.


• If you want to, do it again. Only better.

As you experiment, keep checking in, and asking questions:

• Is this working?


• Am I enjoying it?


• Is it helping or

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“A 5-step process for nearly anything:

1) Explore widely. Find out what is possible.

2) Test cheaply. Run small, quick experiments. Sample things.

3) Edit ruthlessly. Focus on the best. Cut everything else.

4) Repeat what works. Don't quit on a good idea.

5) Return to 1.”