Everything Looks The Same
exploring the endless forces luring towards conformity and sameness
sari and
Everything Looks The Same
Develop an eye to know when to break away from consistency
One philosophical objection I have to Silicon Valley is that people are very derivative. They tend to rely too much on what other people do. When everyone relies on what everyone else does, you end up getting a deeply mimetic-culture where no one thinks for themselves.
Within the past few years, tech companies’ digital design all started to look the same: marginally, monotonously quirky; safe. From the sans-serif fonts to the muted pastel color palette, the stark white backgrounds to the curvy shape and hue of the buttons, most modern software blurs together into a familiar, squint-and-you’ll-confuse-it aesthetic... See more
Andreessen Horowitz (AZ) • Why We Crave Software With Style Over "Branding"
Rival products (burgers, pop songs, political parties) tend to grow more alike over time, because creators copy more successful rivals to replicate their success and steal their customers/audiences.
Paradoxically, this increases the value of being different.
Paradoxically, this increases the value of being different.
Gurwinder • 30 Useful Principles
this examples why tiktok, spotify, instagram, and twitter all start to look the same - pivot to video, stories, etc…
