Everything Looks The Same

Rival products (burgers, pop songs, political parties) tend to grow more alike over time, because creators copy more successful rivals to replicate their success and steal their customers/audiences.

Paradoxically, this increases the value of being different.

One philosophical objection I have to Silicon Valley is that people are very derivative. They tend to rely too much on what other people do. When everyone relies on what everyone else does, you end up getting a deeply mimetic-culture where no one thinks for themselves.

Within the past few years, tech companies’ digital design all started to look the same: marginally, monotonously quirky; safe. From the sans-serif fonts to the muted pastel color palette, the stark white backgrounds to the curvy shape and hue of the buttons, most modern software blurs together into a familiar, squint-and-you’ll-confuse-it... See more