Here’s the deal with theta: it’s a different kind of knowing than beta. Beta is a crisp, oh-I-just-cogitated-this-thought. But experience in theta is knowing. Theta hits you in a total, murky, deep-but-diffuse way.
The solution isn’t better truths.
It’s better listening.
How do you get people to listen?
You reward those who do, and punish those who don’t.
Bring investment due diligence to public narratives.