Entrepreneurship
Resources, thoughts, and ideas for when starting a company
Entrepreneurship
from Paul Bascobert’s Kettering University 2023 commencement speech
Products make you feel something when you use them, and they make other people feel something about you.
Anu Atluru • Taste Is Eating Silicon Valley.
Make something that stands out in a bland world
The power of curiosity is asking why, and what can I do about it?
The Curious 100—Innovative Problem-Solvers | Eames Institute
Rachel Perić
That small red thread is a quiet acknowledgement of the human hand in the process. A reminder that these jeans aren’t just assembled - they’re made.
Link
Assembled vs made—powerful
When picking a brand you can go the easy way (pick a word that already exists, like hotels.com) the medium way (pick a word that exists and redefine it, like Apple) or the hard way (create a word that doesn’t exist and define it, like Zillow)
When going the hard way, consider 1) high value scrabble letters, 2) palindromes, 3) double letters, 4)
... See morefrom The Tim Ferriss Show podcast episode 806
This mostly mentions biology, but the concepts can be applied many other places!