Entrepreneurship

Once you've read Anna Karenina, Bleak House, The Sound and the Fury, To Kill a Mockingbirdand A Wrinkle in Time, you understand that there is really no reason to ever write another novel. Except that each writer brings to the table, if she will let herself, something that no one else in the history of time has ever had. And that is herself, her

Make it beautiful.

For projects, there doesn’t have to be a specific target price as the goal. The goal can simply be something like “customer comfort”, potentially with a price range in mind as a secondary goal.

In other words, the primary goal of a project doesn’t have to be—and really shouldn’t—be monetary.

A cheap way to lead and get attention is to scare people

It’s this gap between fantasy and reality that’s both where imagination lives and where real change can occur. Imagination massages the space between what could be and what is, transforming future uncertainties and hopes into present-day decisions. Speculative futures harness imagination to translate fantasy into reality.

-Johanna Hoffman