Entrepreneurship
Resources, thoughts, and ideas for when starting a company
Entrepreneurship
Ron Shaich: Lessons from Building Panera
Rejection isn’t a verdict; it’s data. Use it.
-Shane Parrish
Form an LLC:
Register with Secretary of State (generally fee is <$200)
Choose agent (yourself, your office, professional agent)
Apply for EIN (to prevent requiring your SSN on tax forms)
Apply for business insurance
Track your spending, to write it off on Schedule C tax form
Join local chamber of commerce
from Matty Merritt, Morning Brew 5/18/25
What is unintentionally being ignored? What is being assumed?
from Harry Campbell’s Get Real Mindset
Values of a great company: consistent persistent excellence
It seems that, like lemmings, we are all racing faster and faster into the sea, each of us trying to outrun and outspend and out-earn the other in a mad sprint toward the mirage of making the next blockbuster
-Jeffrey Katzenberg, 1991 internal Disney memo
Replace “making the next blockbuster” with any target that keeps moving - “becoming the biggest unicorn”, “funding the largest IPO of the year”, “having the fastest exit”, “becoming someone rich or famous”, …
Why?
Who wants a birthday cake made with aspartame? Who would rather have a tanning bed than a sunny day? Who prefers to watch bots play chess? You can view high-res images of the Mona Lisa anytime you want, and yet people will still pay to fly to Paris and shove through crowds just to get a glimpse of the real thing.
I think there is a deep truth here:... See more
I think there is a deep truth here:... See more
Text is king
we try to measure what we value.
But we inevitably end up valuing what we measure.
But we inevitably end up valuing what we measure.
Sari Azout • Becoming unLLMable
YES - avoid the latter
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