Entrepreneurship
Resources, thoughts, and ideas for when starting a company
Entrepreneurship
Messaging—processes, crowd control signage, branding, verbal announcements—must be concise (to the point), clear (transparent, able to be understood), and consistent (from one time to another to another to …)
Any hope for a better future comes from willing that future into being ... and all that is good inside us is measured by the good we do for others.
-Luther
from Mission Impossible: The Final Reckoning
So here’s the formula, if you can call it that:
- Find a real problem (not a hypothetical one)
- Make the solution emotionally resonant (not just functional)
- Time it right (not too early, not too late)
- Communicate the why (not just the what)
- Focus on existing needs (not invented ones)
- Win decisively on what matters most (not marginally on everything)
- Remove
How to Make Something People Give a Shit About
We have the power to adapt to change, and we have the power to give form to our future
-Bjarke Ingels
from TED Talk
When you try to do too much, you never get anywhere. Focus.
[Outliers] Hetty Green: The Witch of Wall Street
YES!
from Hetty Green
[Outliers] Hetty Green: The Witch of Wall Street
Ordinary, useful things can also be beautiful.
-The Modern World
Inside Domino’s first refresh in a decade — including its ‘cravemark’
marketingdive.com
A brand refresh gone right