Entrepreneurship

Write an unignorable message.

• Specific: send a message only you could send and only they could receive

• Generous: show up in service of others’ work rather than your own

• Honest: be as real an authentic as you can be

• Relevant: provide something of value to the work the other is already doing

In short - send something that doesn’t feel like work to the

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That small red thread is a quiet acknowledgement of the human hand in the process. A reminder that these jeans aren’t just assembled - they’re made.

having a clear vision is critical, but the difference between success and failure is usually in getting a thousand unsexy details right.

Want to build a fortune? Sell to people who are anxious, insecure, horny, lonely, aging, overweight, overstimulated, addicted, or afraid.

When someone buys from that place, logic disappears. You don’t need a good argument — just the right trigger.

We Never Really Grow Out of It

Sometimes I think about this watching my baby brothers play.

One will be perfectly happy with a toy. Content. Focused. Then the other picks up a different toy — and suddenly the first toy becomes worthless.

Not because the second toy is better.

Not because he actually wants it.

But because someone else does.

So he drops... See more

The mistake isn’t swinging and missing. The mistake is becoming so afraid of missing that you stop swinging entirely.

The challenge, as you get older, is learning which swings are reckless and which ones are necessary.