Engineering Social Skills

One communication smell I see looks like this:

❌ We can improve the load time by caching images on a CDN.

“Improve” is vague. Would it improve by .0001 seconds, 1 second, 3 seconds?

Sure, it will improve the load time. That’s great! But what about the 20 other things that improve the load time? Why should we do this over those?

Here’s an improved... See more

Let’s clarify by sharing the before-and-after (delta) and tying it to team goals.

✅ Impact: Cut home page load time by 66%, from 3 seconds to 1 second through additional caching. This resulted in a 30% increase in engagement, accounting for more than half of our quarter OKR target.