Effective leadership

Deadlines really help human beings get things done. The only way that I've written books is because I set myself a challenging, but not impossible, schedule with the publisher. This contract of external accountability keeps the fire going through the long slog, and it forces me to make clear-cut decisions about what to include, what to leave out,

When you are asking people to do something, lead with a recommendation of when it should be done by. Be explicit about this, but open to negotiation. It's such a simple technique, but when you compound its usage over a year at a big company, you will be amazed at the difference it makes.

This tempo and cadence is crucial for effective leadership. Even though you may not think that people want it, and even if people themselves think they don't want it, knowing that things need to be done by deadlines that are just on the cusp of the comfort zone forces real, tangible progress. If you think that a prototype might take a month, why