editorial strategy

A new kind of

travel magazine

Here Magazine started as the stories and pictures we picked up on the road and shared with our immediate circle, then grew into something bigger. Now, we explore places through the lens of local, creative, and influential people.

Media & Community-Led The next stage is B2B companies become a destination for their audience. Media (text, video, and audio) & developing an ongoing relationship through a community. It will be a hard moat to disrupt.

People are looking for more meaningful narratives and communities than brands can offer, and companies want to supply this “meaning demand”—but are structurally disincentivized to do so.