editorial strategy
exploring what an editorial strategy for Sublime on Substack can look like
editorial strategy
"the gradual + slow build of something beautiful and substantial interests me more than suddenly giving into what feels convenient or pleasurable in one slice of a moment in time" https://t.co/SyooBOYZ4p
Brands and retailers must create their own deep and sticky ecosystems of content, argues Doug Stephens.
Why Editorial Brands Will Dominate Retail’s ‘Long Tale’
gross
Media & Community-Led
The next stage is B2B companies become a destination for their audience. Media (text, video, and audio) & developing an ongoing relationship through a community.
It will be a hard moat to disrupt.
Kieran Flanagan 🤘twitter.com
6 Surprising Brands Creating Content We Actually Love » Casual Astronaut
casualastronaut.com
Through its astonishing rise, Clymer holds fast to what he regards as the cornerstone of Hodinkee’s success: content. In a recent interview he said: “We will hire new editors, new photographers, new videographers. We want to produce the very best content. We have a track record of that. It might surprise some folks, but we believe the future is all
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