editorial strategy
exploring what an editorial strategy for Sublime on Substack can look like
editorial strategy
Dumbo Feather magazine
dumbofeather.com
20 independent magazines that every creative should have on their coffee table
Katy Cowancreativeboom.com
The problem is that within many conventional retail organisations, the term “content” is conflated with advertising. To wit, I’ve even seen entire brand YouTube channels that contain nothing more than a company’s TV ads. And while it is true that fashion brands like Chanel and Burberry, for example, long ago began to think more like media
... See morePeople are looking for more meaningful narratives and communities than brands can offer, and companies want to supply this “meaning demand”—but are structurally disincentivized to do so.
Toby Shorin • Life After Lifestyle
Through its astonishing rise, Clymer holds fast to what he regards as the cornerstone of Hodinkee’s success: content. In a recent interview he said: “We will hire new editors, new photographers, new videographers. We want to produce the very best content. We have a track record of that. It might surprise some folks, but we believe the future is all
... See more
Media & Community-Led
The next stage is B2B companies become a destination for their audience. Media (text, video, and audio) & developing an ongoing relationship through a community.
It will be a hard moat to disrupt.
Kieran Flanagan 🤘twitter.com
