editorial strategy
exploring what an editorial strategy for Sublime on Substack can look like
editorial strategy
People are looking for more meaningful narratives and communities than brands can offer, and companies want to supply this “meaning demand”—but are structurally disincentivized to do so.
Toby Shorin • Life After Lifestyle
Through its astonishing rise, Clymer holds fast to what he regards as the cornerstone of Hodinkee’s success: content. In a recent interview he said: “We will hire new editors, new photographers, new videographers. We want to produce the very best content. We have a track record of that. It might surprise some folks, but we believe the future is all
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moonmagazine.eu
6 Surprising Brands Creating Content We Actually Love » Casual Astronaut
casualastronaut.com
Brands and retailers must create their own deep and sticky ecosystems of content, argues Doug Stephens.
Why Editorial Brands Will Dominate Retail’s ‘Long Tale’
gross
The problem is that within many conventional retail organisations, the term “content” is conflated with advertising. To wit, I’ve even seen entire brand YouTube channels that contain nothing more than a company’s TV ads. And while it is true that fashion brands like Chanel and Burberry, for example, long ago began to think more like media
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