editorial strategy

Through its astonishing rise, Clymer holds fast to what he regards as the cornerstone of Hodinkee’s success: content. In a recent interview he said: “We will hire new editors, new photographers, new videographers. We want to produce the very best content. We have a track record of that. It might surprise some folks, but we believe the future is all

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Media & Community-Led The next stage is B2B companies become a destination for their audience. Media (text, video, and audio) & developing an ongoing relationship through a community. It will be a hard moat to disrupt.

People are looking for more meaningful narratives and communities than brands can offer, and companies want to supply this “meaning demand”—but are structurally disincentivized to do so.