editorial strategy

A publication isn't content. A publication is the exploration

of an idea.

People are looking for more meaningful narratives and communities than brands can offer, and companies want to supply this “meaning demand”—but are structurally disincentivized to do so.

Brands and retailers must create their own deep and sticky ecosystems of content, argues Doug Stephens.

A new kind of

travel magazine

Here Magazine started as the stories and pictures we picked up on the road and shared with our immediate circle, then grew into something bigger. Now, we explore places through the lens of local, creative, and influential people.