DTC Brands & DNVBs
sari and
DTC Brands & DNVBs
(1/14)After observing $250M+ in ad spend on @facebook, I’ve noticed that DTC brands that scale very quickly have a few things in common:
- High margins & high AOV
- Business model is focused on retention
- Cross-border activation is simple
- Product is a consumable & impulse buy
Faheem Siddiqitwitter.com
SKU’d Thoughts 41: What can we learn from consumer & retail startup exits in the 2010s?
Kofi Ampadumedium.com
1/ The golden era of DNVB is over. The times of inefficient growth enabled by first movers advantage & low ad-costs are over. Rising ad-costs will require brands to focus on operational excellence to maintain strong LTV:CAC ratios to sustain growth.