DTC Brands & DNVBs
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DTC Brands & DNVBs
1/ The golden era of DNVB is over. The times of inefficient growth enabled by first movers advantage & low ad-costs are over. Rising ad-costs will require brands to focus on operational excellence to maintain strong LTV:CAC ratios to sustain growth.
High-level overview on network effects (nfx):
- Frameworks for thinking about them
- Different kinds of nfx
- Other forms of defensibility
- Addressing bottlenecks to nfx
- Misconceptions around nfx
References @JamesCurrier... See more
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