As with Trump’s shock jock politics, it’s up to us not to take the bait. We do not have to publicly denounce every incendiary ad, particularly when it comes from an anonymous poster or tiny seed startup. Instead of quote-tweeting, you can mute and ignore. Often, dis- engagement is the best way to waste the master-baiters’ time and money.
disengagement is the best way to waste the master baiters time and money
Besides the infinite social media maelstrom1 and the continuously growing commercialization of the web2, we will soon have to deal with an avalanche of AI-generated content3 as well. The corners of the internet cultivated by individuals are important for its vitality and may even become critical to the very survival of a humane online ecosystem.... See more
So, despite Sullivan’s claims to the contrary, the Internet has sucked for me in the last 10 years. Not only because I was forced to create content in a way that pleases their many rules, but because I have to compete with SEO-optimized garbage fuelled by people with deep pockets and desires for deep pockets.
However, this year, I regained more joy... See more
SEO-optimized anything needs to go away. Ads are dead. What is the new model?
There are lots of layoffs, lots of budget cuts, lots of scary articles about how little books are selling, or whatever. I’d argue, however, that we’re in a moment of recalibration. A lot of the digital world isn’t working, not just as it pertains to media. The Internet writ large isn’t as fun as it used to be. Yet there is, I think, an awareness of... See more