Besides the infinite social media maelstrom1 and the continuously growing commercialization of the web2, we will soon have to deal with an avalanche of AI-generated content3 as well. The corners of the internet cultivated by individuals are important for its vitality and may even become critical to the very survival of a humane online ecosystem.... See more
Anyway, I don’t want to seem like I’m arguing that the internet of 2023 is “fine” or “healthy”--it’s obviously not. Rather, I’d like to make the case that the internet of 2010 (or wherever you would place the peak of “fun” internet) wasn’t particularly healthy or fine, either, and it’s easy to mistake a sense of ease and comfort under bad... See more
Large parasocial platforms transformed the internet into a hostile and impersonal place. They feed our FOMO to keep us clicking. They exaggerate our differences for "engagement". They create engines for stardom to keep us creeping. They bait us into nutritionless and sensationalist content. Humanity cannot subsist on hype alone.
People want to use social media to meet other people—not to win the social analytics game. No one cares how many people you matched with on Tinder. No one cares how many followers you have on Twitter. Did you find love? Did you find sex? Did you find a friend? These are the questions that matter.
We need ritual technology. Technology designed for ritual use.
Why? Most of the software we use daily is designed to engagement-max. Social media feeds, loot boxes, compulsion loops, gang gang yes yes yes ice cream so good. You’re caught in a feedback loop with the algorithm, and you are the squishiest part of that loop.
A recent study by the National Bureau of Economic Research found that the majority of respondents would prefer to live in a world where TikTok and Instagram did not exist!