dreaming of a better internet

People want to use social media to meet other people—not to win the social analytics game. No one cares how many people you matched with on Tinder. No one cares how many followers you have on Twitter. Did you find love? Did you find sex? Did you find a friend? These are the questions that matter.

While the dumb web screams, the smart web whispers

We want to create a space which is much more creatively charged. We want Tumblr to be like going to a music show or a museum. You’re going to see some stuff that you haven’t seen before, you’re going to discover new stuff, and you’re also going to leave creatively charged. That’s not a mindset which is as conducive to advertising, but I do think

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the internet is the greatest device for opening up the world ever devised. It is democratising and enabling. But that assumes its users draw on it to aid System 2 thinking. Plainly, there are times when we use it to inform key decisions – to find out about an illness, to research a holiday, to track a scientific breakthrough. But in the main the... See more