Dorky Marketing Stuff

It is one that's dominated by in-house client mediocrity factories, lowest-cost content bullshit artists, automated intent fracking, and business portfolios increasingly populated by the withered corpses of once vibrant and profitable brands.

There are many things to take from this story — about beginner's mind, the diversity of human experience, and the interoperability of language

he world ceases to make sense when we imagine we are transcendent beings who can stand outside it, not the players of a board game whose rules are formulated by our own limitations.

Yet, the world we live in is shifting rapidly. Consumers’ changing expectations and behaviours are affecting the ways in which brands can be borne and built. Complexity and choice paralysis has increasingly become the norm.