diverge, converge, we all verge!

The second difference is that design thinking relies on an interplay between analysis and synthesis, breaking problems apart and putting ideas together . Synthesis is hard because we are trying to put things together which are often in tension. Less expensive, higher quality for instance. This is where Roger Martin's idea of integrative thinking is... See more

Firstly it is not only convergent. It is a series of divergent and convergent steps. During divergence we are creating choices and during convergence we are making choices. For people who are looking to have a good sense of the answer, or at least a previous example of one, before they start divergence is frustrating. It almost feels like you are... See more