Desire

1. advertising induced wants. marketers realized they were not able to reach children, so advertising introduced nagging behavior to get their parents buy them stuff. but material things are not core to human nature. 2. people crave dignity and self-worth of doing something significant. Jonathan Rose has studied the reading habits of the British working class in the late 19th century. they were better educated than than the aristocrats. many efforts made to drive this out of people. 3. the natural thing for humans is to want to be independent and creative. mean maybe you work on a you know the fixing up old cars in your garage in the weekend instead of sitting in the watching television. you want to do something that's significant, that's worthwhile — maybe even if it's a ugly horrible job like going to coal mines instead of taking a government handout because people want dignity and a sense of self-worth and a sense of creating and doing something important. that's what we are. 4. huge part of the economy is devoted to trying to drive these things out of people's heads to make you think that all you want is more commodities so you should go shopping instead of reading/ 5. wage labor is not very different from slavery. 6. market economy is supposed to be based on informed consumers making rational choices. but that'd if there was an ad it would be an announcement by say Ford Motor Company here are the characteristics of the cars I think that's nice,here's what consumer review says about them—that would create informed consumers making rational choices. but it's not what you see. there are huge efforts to try to create uninformed consumers making irrational choices to undermine market economies and turn people into people who believe that what they want is to sit on a couch and watch television.