design
insights on good design + anything else related to design
Jilber Najem and
design
"If we turn this wonderful technology we have for knowledge into a weapon for disinformation," he told me, "we are in deep trouble." Why? "Because we won't know what we know, and we won't know who to trust, and we won't know whether we're informed or misinformed. We may become either paranoid and hyper-sceptical, or just apathetic and unmoved. Both... See more
Tom Chatfield • Daniel Dennett: 'Why civilisation is more fragile than we realised'
The fork on your plate isn’t inevitable—it’s propaganda. Its design has been polished by centuries of iteration, yes, but also by centuries of forgetting. We stopped asking why a fork looks the way it does because it became too familiar to question. It’s not a tool anymore; it’s a dogma.
But supernormal isn’t about inevitability. It’s about normalization. When something becomes so ubiquitous, so embedded in daily life, it disappears from view. That’s not just true for objects—it’s true for the systems we live by. Markets, money, time.
