design

He is quoted as stating that "Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design.

1. In all the time I’ve spent watching people use the Web, the thing that has struck me most is the difference between how we think people use Web sites and how they actually use them. When we’re creating sites, we act as though people are going to pore over each page, reading all of our carefully crafted text, figuring out how we’ve organized things

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