design
insights on good design + anything else related to design
Jilber Najem and
design
Jilber Najem and

This woman’s work is certainly a definition of food porn.


Design is The What. What should you be building? What’s the right opportunity to go after? What’s the right problem to solve? Asking the right question is half the answer. Design is not about the drapes or the drop shadows. Design is a messy, holistic, human-centric process for solving problems—not just stylistic problems, but problems of all manner and level of importance.