design

design is the embodiment of values. Design is the ultimate commitment to or compromise of one’s values.

And this is how we go about the world. We make sense of the world through interaction. Which ultimately means - we make sense of the world through objects, interfaces, landscapes of other people’s values.

In just a few short months, generative AI platforms have taken the world by storm, leading a technological and design revolution that promises new ways of creating. These autonomous systems challenge our imaginations and creativity, leaving us to question how we got here, and more importantly, where we might be headed next.

Creativity in the Age of AI is a short film created for SPACE10 by Joss Fong and Áron Filkey, using AI models. The video travels back through history to understand how the adoption and adaptation of tech innovations have improved everyday life. It also explores AI’s growing role in the creative process, and what the history of creative tools can teach us about the future.