Bad UX research does not stink. Anyone without training can create poor research and the output looks just as convincing to the untrained eye. This is the reason why UX research uniquely feels the push for democratization.
“We are in the midst of a major social transformation — moving many of our day-to-day activities from physical places to information-based places that we experience on our phones and computers. The central question here is: How can we design these information environments so they serve our social needs in the long... See more
"If we turn this wonderful technology we have for knowledge into a weapon for disinformation," he told me, "we are in deep trouble." Why? "Because we won't know what we know, and we won't know who to trust, and we won't know whether we're informed or misinformed. We may become either paranoid and hyper-sceptical, or just apathetic and unmoved. Both... See more