design
insights on good design + anything else related to design
Jilber Najem and
design
Jilber Najem and

The fork on your plate isnât inevitableâitâs propaganda. Its design has been polished by centuries of iteration, yes, but also by centuries of forgetting. We stopped asking why a fork looks the way it does because it became too familiar to question. Itâs not a tool anymore; itâs a dogma.
But supernormal isnât about inevitability. Itâs about normalization. When something becomes so ubiquitous, so embedded in daily life, it disappears from view. Thatâs not just true for objectsâitâs true for the systems we live by. Markets, money, time.