Why does design need to be in the boardroom when it can occasionally run the boardroom? Why aren’t there at least a few more designers running Fortune 500 companies? I don’t have an answer for that, but I do know a couple things: I think of myself maybe as a designer, but I’m not a designer the way most of you are, but I designed our business... See more
love this distinction between levels of design. truly higher level designs are designing solutions instead of features, outcomes instead of products. there's no function more important than this.