design (web, ind, etc.)

I’m really proud of the product development process we have shaped at Bellroy. It combines art and science, intuition and logic, frames it with Agile Methodologies, and eschews ego in a way that sparks genuine collaboration.

When we began shaping it, we looked at the great innovation brands and confirmed that they all had strong in-house prototyping

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What would it look like if, in a McLuhan-esque, medium is the message sort of way, our tools said to us:

It’s gonna take you a while.

It’s normal to take a while.

It’d be weird if you made something beautiful so quickly.

The problem isn’t that you’re not working fast enough.

The problem is your expectations are not realistic.

Our AI helps you slow the... See more

Nobody tells this to people who are beginners, I wish someone told me. All of us who do creative work, we get into it because we have good taste. But there is this gap. For the first couple years you make stuff, it’s just not that good. It's trying to be good, it has potential, but it's not. But your taste, the thing that got you into the game, is

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I've been thinking about Venture aesthetics a lot Most are nothing burgers, but there are a few that are shifting or are clearly stuck in the mud So I've been collecting website screenshots to categorize them I'm curious how they'll change over these next few... See more