design (web, ind, etc.)

Yes, there can be taste in technology. But the problem is that the majority of practitioners are not consciously trying to extend nor synthesize towards improving quality of life.

Instead we are stuck in the darkest loop of identity confirmation derivatives, in order to extract and accumulate professional status for ourselves.

Taste in technology i... See more

This situation, where more data is the goal, means there is great collection software and terrible decision making software. We are told to star, favorite, and bookmark everything. Yet, like real life hoarders, we cannot say what exactly we collected or why. Nor can we find any of it. How many times have you spent an hour trying to find that one Ti... See more

Nobody tells this to people who are beginners, I wish someone told me. All of us who do creative work, we get into it because we have good taste. But there is this gap. For the first couple years you make stuff, it’s just not that good. It's trying to be good, it has potential, but it's not. But your taste, the thing that got you into the game, is

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Taste is not some idea of good design and brand. That definition isn’t rooted in a single damn thing.

Taste is that personalizing moment, that got transferred spiritually. It’s Naoto Fukasawa’s idea of embodiment in design. It didn’t come from a vague notion of “being good”. NOOOOOOOOO it came from dropping in on that moment in life, being ready an... See more

As I noted earlier, the ideal instrumental interface for any task or problem is a magic button that can (1) read the user’s mind perfectly to understand the desired task, and (2) perform it instantly and completely to the desired specifications.

In absence of such a perfect button, you, the designer, must conceive of the closest possible approximati... See more