Design Thinking

Simplicity isn’t just a visual style. It’s not just minimalism or the absence of clutter. It involves digging through the depth of the complexity. To be truly simple, you have to go really deep. For example, to have no screws on something, you can end up having a product that is so convoluted and so complex. The better way is to go deeper with the ... See more

“Simple is nearly always better. But if it’s going to be complicated, then make sure the problem is worth the complexity. A great deal of time is wasted creating complex solutions to relatively unimportant problems.”