digital world building
Ideas from George Mack:
1. Subprime audience - A creator optimising for size of audience and ending up with a junk audience. They end up producing content they themselves wouldn’t consume.
2. The forgetting paradox - Wordle outperformed every headline in society's consciousness for 2022. All the news everyone was worried outlasted by a novelty
... See moreyou don’t belong in a box. your dreams can outgrow your resume. you don’t need to dice yourself up into bite-sized, palettable pieces. your work is more than a showroom. you are more than the sum of your parts. you have nothing to prove.
your website can feel like a home you inhabit, slowly. a garden of growing things. an evolving ecosystem. a gift... See more
your website can feel like a home you inhabit, slowly. a garden of growing things. an evolving ecosystem. a gift... See more
house on the webs course — kening zhu


Digital gardens have largely been understood as websites that allow users to explore and publish thoughts in more fluid and unpolished ways. The term “digital garden” is not new. It’s been shaped by almost two decades of pondering, from early tinkerings in Mark Bernstein’s 1998 essay “Hypertext Gardens” to Mike Caulfield’s 2015 talk “The Garden and... See more
Annika Hansteen-Izora • On Digital Gardens: Tending to Our Collective Multiplicity

- The long tail of the internet has provided a way for sovereign creators
and businesses to ‘
niche at scale
‘ in ways not possible at any other time in history, fostering unparalleled creativity and innovation; - The quality of an audience matters;
- Being tiny is mighty;
- Delighting the weird is a superpower;
- When you build a business, you’re building a new