digital world building

instead of “building an audience,” build a world. build a digital garden-ecosystem, that exists — first and primarily — for itself. a world that doesn’t need likes, traffic, subscribers, or clicks — in order to validate its existence.

build a world that the RIGHT people — your kindred people — will discover, will gravitate towards, and fall in love... See more

you don’t belong in a box. your dreams can outgrow your resume. you don’t need to dice yourself up into bite-sized, palettable pieces. your work is more than a showroom. you are more than the sum of your parts. you have nothing to prove.

your website can feel like a home you inhabit, slowly. a garden of growing things. an evolving ecosystem. a gift... See more

• The long tail of the internet has provided a way for sovereign creators
  
  and businesses to ‘
  
  niche at scale
  
  ‘ in ways not possible at any other time in history, fostering unparalleled creativity and innovation;


• The quality of an audience matters;


• Being tiny is mighty;


• Delighting the weird is a superpower;


• When you build a business, you’re building a new

... See more