digital world building

Digital gardens have largely been understood as websites that allow users to explore and publish thoughts in more fluid and unpolished ways. The term “digital garden” is not new. It’s been shaped by almost two decades of pondering, from early tinkerings in Mark Bernstein’s 1998 essay “Hypertext Gardens” to Mike Caulfield’s 2015 talk “The Garden and... See more

instead of “building an audience,” build a world. build a digital garden-ecosystem, that exists — first and primarily — for itself. a world that doesn’t need likes, traffic, subscribers, or clicks — in order to validate its existence.

build a world that the RIGHT people — your kindred people — will discover, will gravitate towards, and fall in love... See more

Your success here will depend entirely on how successfully you can tell stories, and how successfully other people can repeat those stories, both to themselves and others.Your North Star here has to be: are other people retelling this story successfully?Port cities around the world are more similar to each other than they are to their inland... See more

you don’t belong in a box. your dreams can outgrow your resume. you don’t need to dice yourself up into bite-sized, palettable pieces. your work is more than a showroom. you are more than the sum of your parts. you have nothing to prove.

your website can feel like a home you inhabit, slowly. a garden of growing things. an evolving ecosystem. a gift... See more