digital world building

Visa’s founding CEO Dee Hock had a realization. He saw clearly that it was “beyond the power of reason to design an organization” capable of coordinating a global network of financial transactions of the sort that had started to develop.7 Yet, he also knew that nature regularly achieves just that. Why, he wondered, couldn’t “a human organization wo

What does it take to build something so that’s it’s really easy to make comfortable little modifications in a way that once you’ve made them, they feel integral with the nature and structure of what is already there?

Chris Alexander

• The long tail of the internet has provided a way for sovereign creators
  
  and businesses to ‘
  
  niche at scale
  
  ‘ in ways not possible at any other time in history, fostering unparalleled creativity and innovation;


• The quality of an audience matters;


• Being tiny is mighty;


• Delighting the weird is a superpower;


• When you build a business, you’re building a new