A Design For Life.

"In Typography Essentials (Rockport Publishers, 2009), designer Ina Saltz identifies six necessary typefaces to have in your repertoire: Caslon, Garamond, Baskerville, Helvetica, Futura, and Gill Sans." (Garr Reynolds, Presentation Zen Design)

"I’ve become convinced that what you need instead is a full-fledged philosophy of technology use, rooted in your deep values, that provides clear answers to the questions of what tools you should use and how you should use them and, equally important, enables you to confidently ignore everything else." (Cal Newport, Digital Minimalism)

Why do furniture designers keep designing new chairs? We know it's not to solve the problem of "sitting." The chair is simply the medium. The true goal is something bigger: to inspire, to broaden our understanding of what's possible, or express something unique about what it means to be alive today.