No more boring apps

Why do furniture designers keep designing new chairs? We know it's not to solve the problem of "sitting." The chair is simply the medium. The true goal is something bigger: to inspire, to broaden our understanding of what's possible, or express something unique about what it means to be alive today.

The big domestic beer makers draw their inspiration from the microbreweries. There are styles and flavors that a small brewer can explore that a massive industrial brewer never could. The big clothing brands are inspired by independent fashion designers. Blockbuster directors find inspiration in indie and short films. If you're small, it's to your ... See more