Customers ask for features, so sales, and customer success, and customer support all want the customer to get those features. And the CMO wants all the competitors’ features. And the CFO wants more features for less money. And the investors want the customer-milking 10x features. And the designers want cool features. And the developers want... See more
If design were the true differentiator, everyone would be using Mac and Keynote. Not Windows and PowerPoint. Distribution matters. And AI speeds up distribution for anyone with an idea. People with ideas don’t need to hire designers anymore to distribute their idea at scale. All they need is ‘npx shadcn@latest init’.
The best design work rarely starts with order. It starts with questions, with play, with a lot of mess. We need tools that make room for that. Because if everything is neatly aligned from the beginning, we may never discover what lies just outside the grid.