Good design

Good design doesn’t happen in isolation. It balances user needs and business outcomes. It flexes. It listens. It collaborates.

Here’s the truth: Design isn’t dead. You just don’t know what design is.

Complexity is like energy. It cannot be created or destroyed, only moved somewhere else. When a product or service becomes simpler for users, engineers and designers have to work harder.

Great software products aren’t simply a collection of buttons, icons, and menus. They shape how we think and who we aspire to be.

Innovation starts where common sense ends.

Adding more features, piling more complexity on top of something doesn’t necessarily make it better or more useful. Doing that just adds bloat. Doing that shoehorns something simple into a form that it perhaps was never really meant to take.

Systems want to grow and grow, but without pruning, they collapse. Slowly, then spectacularly.

When I use your app, I don't want to see your company's KPI. I want to see your point of view. The world should know that you made it. People should feel your passion vibrating off the screen.