on Design

Swipe is an ongoing series created artificially by Felipe Rocha as part of our research on A.I. generated images at PORTO ROCHA. While we are confident A.I. won't fully replace art or image making, we are intrigued by its creative potential as it continues to reshape our industry.

Even with all the Design x AI hype and panic in the design world, I’m confident about sticking with brand design. Why? Building a brand is a personal process. It involves examining a founder’s vision and values and translating those into a compelling narrative. I sometimes joke that parts of the design process feel a bit like therapy: conversatio... See more