design

Brands, at their best, can be deeply aspirational drivers of humanity. They are optimistic creative objects, which make them among the best vehicles for human self-determination that we have, especially as other vehicles for meaning-making and impact decline in importance

Historically, luxury was expressed in the soaring vaulted ceilings and dazzling stained glass of a cathedral; now, luxury is in a piece of technology so perfect that it seems human hands cannot possibly have created it. Luxury is the market equivalent of feathers on a bird. It’s irrational and sexual, and it easily overwhelms the killjoy, rational ... See more