Design
Frame the Problem


I think we’re about to rediscover the fundamentals of design. Not the surface layer everyone talks about, but the layer that happens before anything looks good. An approach that gives shape to fragile ideas.
Design forces you to confront reality early. A prototype doesn’t just test an idea, it forces the idea to prove itself. And when you can see cl... See more
Design forces you to confront reality early. A prototype doesn’t just test an idea, it forces the idea to prove itself. And when you can see cl... See more



