Delightful Ux

This is the Baskin Robbins’ website attempt at gender inclusivity which I just have to salute

Such a subtle but interesting twist on the waitlist from @amoamoamo It turns “Who comes to mind to add?” ➡️ “X person desperately wants in, do I give them one of my limited slots?” …and increases the sense of “accountability” in curating the early community.

A secret of the top growth experts in tech is to think about every UX interaction as an emotional event.

First time I’ve seen this when deleting an app