Dealing with Uncertainty
Keely Adler and
Dealing with Uncertainty
Keely Adler and
Stuart Evans and • 26 cards
Sendak understood that stories can be scary. He believed that we should all—kids and adults alike—experience stories that deliver encounters with all the emotions available to us; that scary stories are how we become prepared for any eventuality. Indeed, this is the very reason we need stories. We don’t do well with uncertainty, and so we seek out
... See moreFor brands who find themselves in a culture of Exploration, the goal should be to usher their users into a culture of Transformation by creating certainty in the market.
In a high optimism, high risk environment like this, people need to be instilled with confidence to move forward.
No matter the magnitude, sudden freedom brings a normlessness (and in some cases, disorder) so uncomfortable that we would rather subscribe to clear rules than to wade into the unknown without any at all.
In contrast, the improvisational spirit lives inside that gap, and it can be surprisingly full of ingenuity and joy even when the situation is dire. As something we share with our nonhuman brethren, the capacity to form new responses is how you know you’re alive, today, here. So when my mum says, “whatever happens, happens,” what I hear is not
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