Dealing with Uncertainty
Keely Adler and
Dealing with Uncertainty
For brands who find themselves in a culture of Exploration, the goal should be to usher their users into a culture of Transformation by creating certainty in the market.
In a high optimism, high risk environment like this, people need to be instilled with confidence to move forward.
Jasmine Bina • The 4 Phases of Culture Brands
The problem (or at least one of the problems) is that the twin edicts to simultaneously optimize your team and life and to be flexible in light of an uncertain future are in opposition to each other. Optimization presumes a kind of certainty about the circumstances one is optimizing for, but that certainty is, more often than not, illusory.
Mandy Brown • Against Optimization
"The leaf falling from the tree reaches the soil. The pebble thrown in the lake will reach the bottom. Equally certain in probability, as is the notion it's time to explore." - Unknown
Poetry fearlessly enters the horizon of the unknowable, the fuzzy. It lives there. That is why it is so significant in an uncertain, threatened time like ours.
Mike Kauschke • The Poetic Art of Living in a Time Between Worlds - Emerge
When stumped by a life choice, choose “enlargement” over happiness. I’m indebted to the Jungian therapist James Hollis for the insight that major personal decisions should be made not by asking, “Will this make me happy?”, but “Will this choice enlarge me or diminish me?” We’re terrible at predicting what will make us happy: the question swiftly... See more
Oliver Burkeman • Oliver Burkeman's Last Column: The Eight Secrets to a (Fairly) Fulfilled Life
Poetry knows the spaces of transition; it traverses and expands them. Poems live in uncertainty.