Dealing with Uncertainty
Keely Adler and
Dealing with Uncertainty
For brands who find themselves in a culture of Exploration, the goal should be to usher their users into a culture of Transformation by creating certainty in the market.
In a high optimism, high risk environment like this, people need to be instilled with confidence to move forward.
Jasmine Bina • The 4 Phases of Culture Brands
The worst happened, and then it passed. You lost the person you thought you couldn’t live without and then you kept living. You lost your job then found another one. You began to realize that “safety” isn’t in certainty—but in faith that you can simply keep going.
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Maybe you don’t need direction, because, ultimately, you are already going the right way. Maybe, somewhere, your being/mind/heart/intuition already knows everything it needs to know about how to come home to itself. If you just look inwards, lovingly, perhaps you will come unbent, in some ways, or fully, eventually.
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