Dealing with Uncertainty
Keely Adler and
Dealing with Uncertainty
Keely Adler and
For brands who find themselves in a culture of Exploration, the goal should be to usher their users into a culture of Transformation by creating certainty in the market.
In a high optimism, high risk environment like this, people need to be instilled with confidence to move forward.
We’re waking up to the reality that uncertainty is not a war to be fought or a disease to be eradicated but an inherent quality of a complex world. We need to cultivate our collective capacity to sit with uncertainty and complexity.
Sendak understood that stories can be scary. He believed that we should all—kids and adults alike—experience stories that deliver encounters with all the emotions available to us; that scary stories are how we become prepared for any eventuality. Indeed, this is the very reason we need stories. We don’t do well with uncertainty, and so we seek out
... See moreIn contrast, the improvisational spirit lives inside that gap, and it can be surprisingly full of ingenuity and joy even when the situation is dire. As something we share with our nonhuman brethren, the capacity to form new responses is how you know you’re alive, today, here. So when my mum says, “whatever happens, happens,” what I hear is not
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