why curation...

Curate to create, there’s no other way

There’s no creation without inspiration.

Every creator throughout history has morphed his interpretation of the world through their chosen medium. Whether that’s painting, writing, music or photography is irrelevant.

First and foremost, creators are curators .

They take it all in and reinterpret it in their own... See more

It’s clear that curating content within a particular niche can be an incredible way to build an audience and add value. Content curation hooks people in with the promise of learning new skills while saving time, and it keeps them coming back by building a sense of community around a particular subject or vertical.

The long tail is a business model and a way of bringing work to the world. More is better.

Curation, on the other hand, offers a different reward for the publisher/creator.

Either your motto is, “we don’t sell anything, we sell everything” or “we put our name on this one.”

Lately, there’s pressure to be somewhere in the middle. To be sort of proud of... See more

Curation leads to expertise. Through curation, you better understand yourself, history, and unlikely connections across fields. Increasingly, we will curate sources and ideas and let AI handle execution or assembly. Honing an ability to curate and arrange these sources will cultivate depth and meaning in your work—tuning the machine to your... See more