In an age of all information all at once + decision abundance
The new luxury is deep context + slowness
The job for the brand then, is to be able to create environment. That attracts someone to explore the depth of references
Curation can be many things:
Curation is the creation of contextualized experiences.
Curation is expression.
Curation is storytelling.
Curation is educational.
Curation is perspective.
Curation is subjective.
As it should... See more