When I say “I don’t know where everyone went,” I know everyone’s out there surfing the web , of course, but it feels like it’s a different place now. When the algorithms are determining everything we should be seeing, it’s a much less personal internet. The “For You” pages of the world are right, I am interested in that content, but I’m not seeing... See more
You can use algorithms to surface new things. But algorithms are not nearly as good as human curators yet. Whatever pattern matching is going on inside the mind of Werner Herzog when he recommends books and films is yet superior to YouTube’s recommendation engine. Going from Herzog to Kapuściński and from Kapuściński to Mandelstam and Mandelstam to... See more
In an age of all information all at once + decision abundance
The new luxury is deep context + slowness
The job for the brand then, is to be able to create environment. That attracts someone to explore the depth of references