There is a new profession of trail blazers, those who find delight in the task of establishing useful trails through the enormous mass of the common record.
In an age of all information all at once + decision abundance
The new luxury is deep context + slowness
The job for the brand then, is to be able to create environment. That attracts someone to explore the depth of references
While social platforms are proving effective at pressure testing and gauging the customer response for new ideas, sometimes the general public isn’t the best curator for what’s next. It’s not just about the critical mass (how many people like something), it’s also about the credible mass ( who likes something). As algorithms mature, I suspect... See more
we’ve always been influenced in what we find beautiful or valuable or important, of course, but what’s new is the speed at which one is inundated with things to desire, to value, to find beautiful.