why curation...

Arthur de Villemandy, co-founder of Capsule, during which I inquired about the tricks employed by his curators. He responded with remarkable clarity, stating, "Curation isn't about accumulating; it's about the art of non-choice. What truly matters is the overall coherence of the selections." This shift from FOMO (Fear of Missing Out) to NOMO... See more

I’m glad that I’m not the only one who misses old school human curation. For me, it’s more about wanting a connection moreso than valuing the actual thing being shared. I think this trend is accelerating. With generative AI and the ever-present algorithm that has sucked itself into every facet of our life, a part of the response to it will result... See more

Second, I’m reflecting on a point former Netscape CEO Jim Barksdale famously made in 1995: “There are only two ways to make money in business: bundling and unbundling.” I think we’re burnt out by the fragmentation that the D2C era brought to everything. After subscribing to tons of hyper-niche content over the years, the idea of a couple brands we... See more

While social platforms are proving effective at pressure testing and gauging the customer response for new ideas, sometimes the general public isn’t the best curator for what’s next. It’s not just about the critical mass (how many people like something), it’s also about the credible mass ( who likes something). As algorithms mature, I suspect... See more