What education does is provide a curated experience to help you learn.
Done well, it sifts through the myriad resources, possible paths, and common errors and says:
> read *this* (not that) book
> practice *this* skill first
> be wary of making *this* mistake
In an age of all information all at once + decision abundance
The new luxury is deep context + slowness
The job for the brand then, is to be able to create environment. That attracts someone to explore the depth of references