why curation...

Relying on creatives or niche experts (e.g., wine or book editors) is not a novel concept, though I do think we’re leaning on them more heavily as an antidote to algorithmic recommendations, and I know they’re working harder to produce differentiated suggestions.

Curation leads to expertise. Through curation, you better understand yourself, history, and unlikely connections across fields. Increasingly, we will curate sources and ideas and let AI handle execution or assembly. Honing an ability to curate and arrange these sources will cultivate depth and meaning in your work—tuning the machine to your... See more

In fact, I’d argue an emerging class of creators and consumer brands is actually employing curation as a business strategy. Gohar World, Ganni and Soeur have been sharing city travel guides, Ghia has been sharing Spotify playlists, and tastemakers like Olympia Gayot and Alex Eagle are joining entirely new social platforms purpose-built for... See more