why curation...

we’ve always been influenced in what we find beautiful or valuable or important, of course, but what’s new is the speed at which one is inundated with things to desire, to value, to find beautiful.

It’s clear that curating content within a particular niche can be an incredible way to build an audience and add value. Content curation hooks people in with the promise of learning new skills while saving time, and it keeps them coming back by building a sense of community around a particular subject or vertical.