why curation...

In an age of all information all at once + decision abundance The new luxury is deep context + slowness The job for the brand then, is to be able to create environment. That attracts someone to explore the depth of references

@patrick_oshag I think with so much data and algorithmic-everything, the value of hand curation will continue to increase. 1,000 movies the computer suggests are not as compelling as 1 movie from a person I trust. I think there must be an analytical corollary to this, but I'm not yet sure what