why curation...

You can use algorithms to surface new things. But algorithms are not nearly as good as human curators yet. Whatever pattern matching is going on inside the mind of Werner Herzog when he recommends books and films is yet superior to YouTube’s recommendation engine. Going from Herzog to Kapuściński and from Kapuściński to Mandelstam and Mandelstam to... See more

It’s clear that curating content within a particular niche can be an incredible way to build an audience and add value. Content curation hooks people in with the promise of learning new skills while saving time, and it keeps them coming back by building a sense of community around a particular subject or vertical.