why curation...
sari and
why curation...
sari and
curation = we stand for something
sari and


Our situation resembles that of 18th century England. At the eve of a new Industrial Revolution, inundated by foreign products, lacking the central authority of an Elite to dictate and inspire mimesis, we are left wandering in endless store aisles and webpages, wondering how to properly consume.

don’t confuse your customer with too many choices