#culture and behavior

"The Covid boom casually defied the entire history of perfume, in which aromatic substances have primarily been used for purposes of targeted seduction (ensnaring a mate), general attraction (wanting other people to think you smell nice) or ritual (anointing the dead, appeasing gods, expelling demons). Locked in their homes, people discovered en masse that perfume could also be a private aesthetic experience, a hobby, a form of entertainment."

Adultification and the erosion of ritual