This video declares that the age of brands as stories has ended. There are no more ninety second spots that tell a tale, he argues, now there’s only vibe, something more like sentiment or affect – what's picked up in a crowded feed, two or three seconds between footage of catastrophic climate change and a monkey who’s learned to do makeup tutorials... See more
One week everyone is embracing a brat summer, and the next they are approaching life in a ✨very mindful, very demure✨ way. Demure has done a Pilates class, ordered their green juice and gone to the Sunday morning market for their weekly groceries all before brat has even rolled out of bed. Brat is waking up at a random sharehouse in Fitzroy and dri... See more