Cultivating Awe

In an era when people trust businesses more than they trust governments and nonprofits, companies are uniquely poised to spark wonder and curiosity. Whether they advocate for climate action, aim to create workplaces that foster connection and belonging as powerful tools against loneliness and social isolation, or seek to promote overall social... See more

Laura Francois, founder of the research collective Awe Exchange, who hosted a “Room of Awe” at our recent festival in Tangier, thinks that awe can mobilize and empower social action. She’s specifically interested in what might happen if eco-anxiety were replaced with eco-awe.

The purpose of art is not the release of a momentary ejection of adrenaline … but rather the gradual, lifelong construction of a state of wonder and serenity.

– Glenn Gould