Two Chinese streamers sold 18 billion RMB (about $3B) worth of goods in a half-day livestream in 2021. That's almost as much as Twitter's annual revenue ($3.72B).
8 insights on winning in the creator economy from the guy building Skool (Sam Ovens):
1.) Organic is king – YouTube, Podcast, Newsletters. Cut clips of long-form to distribute on short-form platforms (don't do this yourself, get a system/team in place to do it).
2.) Membership model –... See more
The career path of a creator has three stages:
1) Discovery: Hone your craft and find the idea you want to be known for.
2) Income: Ditch the corporate world and become financially independent.
3) Equity: Get ownership in a business that’ll grow without your... See more