Creativity

“The role of the artist is exactly the same as the role of the lover. If I love you, I have to make you conscious of the things you don’t see.”

—James Baldwin

Our bias is to always add more. More rules, more procedures, more code, more features, more stuff. Interdependencies proliferate, and gradually strangle us. Systems want to grow and grow, but without pruning, they collapse. Slowly, then spectacularly.

When a piece of trash drifts across the beach, it is our duty to pick it up so the next person can ... See more

In 1985, Nike held a 24-hour shoe design contest. Nike was struggling. Their stock dropped 50%. They had to lay off people. Adidas, Converse, and Reebok were all selling more shoes. So in a panicked attempt to find creative talent, Nike held a shoe design contest. The winner was a corporate architect named Tinker Hatfield. “Two days after the compe... See more