Creativity

MSCHF explicitly programs the idea of scaling into their work—not as the business’s goal, but as a key component of the products they make.

It also helps to travel in topic space. You'll have more new ideas if you explore lots of different topics, partly because it gives the angle grinder more surface area to work on, and partly because analogies are an especially fruitful source of new ideas.

creativity is the world’s greatest recycling program