Creative Practice

But “how” is logistics. It is scaffolding without a structure, syntax without a sentence. It can mimic intelligence with its spreadsheets and self-help blueprints, but without a “why” anchoring its orbit, “how” becomes a treadmill in disguise: movement, yes, but no forward motion. Like a ship with immaculate sails and no compass, it looks impressiv... See more

Tamara • The Anatomy of a “Why”

Emphasize the why earlier, more intensely. Some people have identified the why already (Mo!), but push on it. Is your goal really just to get your work out there? Because you need to make a music video for a single? Why do it this way, in this form? Why have you ruled out all the other ways you could do this why? In what way is the Why inherently linked to the how?

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