creating content

The truth is, we're not in an information scarcity economy anymore.

We're in an attention-scarce economy.

And paywalling more information doesn't solve the real problem.

Here's what I've learned from watching hundreds of creators try to monetize: people will pay more for one answer than 100 articles that might contain ten.

This isn't about being lazy.

It's about how our brains work.

When you offer someone a paid subscription, you're asking them to make a bet on possibility: "Maybe somewhere in here is what I need."

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In a letter to his wife in 1780, John Adams, one of America’s founders, expressed a sentiment that was very similar to what my grandfather felt — and with which many veterans undoubtedly agree. He wrote:

I must study politics and war, that our sons may have liberty to study mathematics and philosophy. Our sons ought to study mathematics and

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