Corporate Communications
examples of company communications done well. companies that stand out in how they communicate.
sari and
Corporate Communications
memos
interesting memos written for an internal audience - a company, a campaign, an organization - that shed light on how people really think inside institutions.
sari and • 19 cards
this piece by Brian Armstrong got a lot of shit, but i think the underlying premise is valid. it is hard enough to try to solve one big problem, let alone to be on the hook for all the other problems plaguing the world
You told us what you don’t like about Airbnb. Here are the 50 things we’re doing about it...
Brian Cheskytwitter.comGO DIRECT: THE MANIFESTO
I. TRADITIONAL PR IS DEAD.
For too long, founders have yielded control over their narratives to media and middlemen.
Before the internet, it was by necessity. The way to reach large audiences was through the media, and the way to get media coverage was… Show more
The best spokesperson for any endeavor is not the one who has the most polish, the longest tenure, or the “right” credentials. It’s the person who holds the secret knowledge upon which the enterprise is built, the person who can not only describe the idea but, in the face of inevitable opposition, fight for it and win.
Founders need to take their narrative as seriously as they take the rockets or robots. They would never outsource their product — and when it comes to convincing others to support the mission, the story is the product. Outsourcing comms is as bad as outsourcing code. As evangelists, founders are irreplaceable.
Satya Nadella’s email to employees
Stripe’s 2022 annual letter
stripe.com
2020 Letter to Shareholders
aboutamazon.com
So, in short, the master plan is:
- Build sports car
- Use that money to build an affordable car
- Use that money to build an even more affordable car
- While doing above, also provide zero emission electric power generation options
The Secret Tesla Motors Master Plan (just between you and me) | Tesla
